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arsegrapes 1:02 Sat Apr 16
£6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
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The four-year search since London 2012 to find a title sponsor for the Olympic Stadium is expected to be finally completed when a naming rights backer is announced before the end of the football season.
The London Legacy Development Company have a number of interested parties, with a technology company believed to be close to completing an agreement.
The price is thought to be around £6million a year, which would mean another £1m windfall for West Ham, whose deal of the century tenancy gives them 50 per cent of the proceeds of stadium naming rights above £4m a year.
http://www.dailymail.co.uk/sport/article-3542550/Technology-firm-announce-6m-sponsorship-deal-Olympic-Stadium-end-season.html#ixzz45w96tKiJ
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Telegraph
Olympic Stadium may be renamed Mahindra Stadium ahead of West Ham move
Ben Rumsby
The Olympic Stadium could be renamed the Mahindra Stadium after it emerged the venue’s owners were in advanced talks with the Indian conglomerate over its naming rights during West Ham United’s tenancy.
The London Legacy Development Corporation is close to concluding a deal worth around £6 million a year – £1m of which will go to West Ham – with the Mahindra Group, a technology giant and car maker.
An announcement is planned before West Ham say farewell to Upton Park at the end of this season, after which they will become anchor tenants of the £701m Olympic Stadium on a 99-year lease.
Although Mahindra is not a household name in Britain, it has annual sales of £11 billion and businesses spanning energy, defence and farm equipment.
This week saw it launch its new electric car in the UK.
The terms of West Ham’s tenancy of the Olympic Stadium, which were finally published last week following a long legal battle, revealed that the club are entitled to 50 per cent of the annual revenue from naming rights above the initial £4m.
A deal with Mahindra would also end the LLDC’s tortuous search for a title sponsor, which saw sports marketing giant IMG initially target a £15m-a-year backer.
Sir Martin Sorrell’s new firm ESP was then brought in and it looks to have helped get a deal over the line.
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Replies - In Chronological Order ( Show Newest Messages First)
Takashi Miike
1:04 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Sony?
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Buster
1:05 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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DEAL OF THE CENTURY
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Buster
1:06 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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I'd love it to be Apple. Folk on here would lose their shit big time.
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Nurse Ratched
1:08 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Susan.
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yngwies Cat
1:27 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Durex
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I.want.that.one
1:30 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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AMAZON
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BobD
1:32 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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The Barry Hearn Matchroom Stadium.
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You must be Gary
1:32 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Dell.
Ground will now obviously be called The Dell
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terry-h
1:33 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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That cuts the rent to 1.5 mill.
Can we arrange for the catering to give us another windfall?
By the time Brady finishes we will be close to rent free tenants.
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PistonHammered
1:37 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Binatone Stadium.
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Johnson
1:39 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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This can't be right, we were going to be making MILLIONS AND MILLIONS, not one.
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Far Cough
1:39 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Amstrad
The Lord Sugar stadium
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Joe C
1:40 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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HP?
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Gavros
2:03 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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I quite like the idea that West Ham is now synonymous with Deal of the Century.
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Gavros
2:06 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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By the way, deal of the century amounts to half a million above what we get for the west stand being named the Betway stand.
Obviously Man City's Etihad deal is fuck all compared to this.
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mentor
5:08 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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A drop in the ocean. We'll probably make more money in the West Ham shop on non-match days.
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percyd
5:51 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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If it turns out to be 6m then The Prem needs to look closely at the Arsenal and Man City deals in the context of FFP. No way should the OS be worth less than either of those venues.
Or maybe the LLDC is financially incompetent. Should have given the job to The Baroness.
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mentor
5:59 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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Its worth less because of the association with LLDC and athletics.
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Ronald_antly
7:05 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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HP
Sorry, I can't reveal my sauce.
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AKA ERNIE
7:14 Sat Apr 16
Re: £6m per year naming rights deal at Olympic Stadium announced soon
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My dog could've got a better deal
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